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An Atlanta-based community fighting suicide through education, awareness, and action. Learn how to get involved or get help today.
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Call or text 988Text HOME to 741741The 988 Suicide & Crisis Lifeline is free, confidential, and available every hour of every day.
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Learn the warning signs and the exact words to use when a friend, family member, or teammate is in trouble.
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Fund the programs that help young adults lead themselves, train coaches, and make the first step toward help free across Atlanta.
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Why we exist
“Everyone deserves the chance to heal.”
My name is Rolando Heredia-Bustos, founder of What Atlanta Gives.
In 2021, I went through one of the hardest moments of my life. I survived a suicide attempt, and in the long days of recovery that followed, something in me shifted. I made a commitment to get better, and to help others do the same.
Rolando Heredia-Bustos
Founder & Executive Director
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Our 2026 goals
What we do
Programs that help young adults lead themselves, reach athletes through their coaches, and make the first step toward help free across Atlanta.

Now enrolling
Now enrollingA free eight-week virtual series on leading yourself, for adults 18 and up. Tuesdays at 8 PM Eastern on Zoom, starting November 24.
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Our flagship initiative, launching late 2027
Launching late 2027When it launches in late 2027, First Step will be a growing network of vetted Atlanta therapists, counselors, nutritionists, and fitness providers, each offering a free first session to anyone WAG refers, because cost is the top barrier to first-time help-seeking.
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Training
Launching late 2027Launching in late 2027, Coaches for Life will train Atlanta's high school and college coaches to recognize warning signs and support student-athletes facing mental health challenges in the high-pressure world of competitive sports.
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Make morning come
$50 keeps The Long Game free. $100 builds the First Step network. Every donation goes directly into prevention work across our city.