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Our flagship initiative, launching late 2027

Launching late 2027

First Step Initiative

We'll have your first step.

Free

Your first session

Vetted

Every partner provider

0

Forms or commitment

Why it matters

The reason this exists.

Cost is the top barrier to first-time help-seeking. People who need help often skip it because the first session feels too expensive, too uncertain, or too official.

First Step will remove that barrier. We will personally vet every provider in the Atlanta network. When it launches, a referral will come with a free first session and a warm personal introduction letter from our founder, with no paperwork and no commitment to continue.

A referral will become a hand-delivered invitation. The hardest part will stop being the first call.

What “vetted” means

Slow, on purpose.

We will add providers to the network deliberately, one at a time. Here is exactly what we will check.

  • Credentials & licensure

    For clinical providers, we will verify active licensure in Georgia and confirm a clean public record before adding them to the network.

  • Mission fit

    A direct conversation with the provider about WAG's mission — suicide prevention through education, awareness, and action — and how they approach first-time clients.

  • Free first session, honored

    Written confirmation that each provider will honor a fully-free first session for anyone WAG refers once the program launches, with no paperwork required from the client.

  • Atlanta presence

    In-person or telehealth practice serving Atlanta-area residents, so referrals will stay practical for the people we serve.

How it will work

From the moment before reaching out, into full light.

First Step will be one path with four stations. Each one will be a step we walk with you, not a hurdle you clear alone. Click any station to see what it will look like on your end.

Your path, four stations

Click any station to see what it looks like on your end.

We’re building this network deliberately, one trusted Atlanta provider at a time. When First Step launches in late 2027, you’ll be able to reach out and we’ll work to match you.

Fund this program

First Step Initiative

Your gift, in motion

Your $250 does this.

$250 funds

Vet and onboard a new partner

Could fund vetting and onboarding for one new Atlanta therapist, counselor, nutritionist, or fitness provider into the First Step network ahead of the late 2027 launch.

Fund this program — $250

“No one should have to weigh their wellbeing against the cost of a single appointment.”

Rolando Heredia-Bustos, Founder

Bring it home

Want this in your community?

We partner with schools, sports programs, faith communities, and neighborhoods across metro Atlanta. Reach out and we will build a program that fits your people.

Are you an Atlanta provider interested in joining the First Step network? Get in touch.