Now enrolling
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Tuesday-night talks
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Now enrolling
The Long Game
Eight weeks on leading yourself.
A free eight-week virtual series on leading yourself, for adults 18 and up. Tuesdays at 8 PM Eastern on Zoom, starting November 24.
What we fundWhere your gift goes
Three programs. One city.
One program running now and two launching in late 2027: for young adults learning to lead themselves, for athletes through their coaches, and for anyone taking a first step toward help. Together they reach people before a crisis does.
Our theory of change
Three leverage points.
Most people in crisis are noticed by someone close to them long before they reach a hotline. We build those people up: young adults learning to lead themselves and look out for each other, coaches on the field, and a network that makes the first step toward help free.
Young adults
The Long Game
Now enrollingEight weeks on leading yourself.
Access
First Step Initiative
Launching late 2027We'll have your first step.
Sports
Coaches for Life Initiative
Launching late 2027We'll train Atlanta's coaches to save student-athletes' lives.
Together, they reach every part of a week.
Launching late 2027
Free
Your first session
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Our flagship initiative, launching late 2027
First Step Initiative
We'll have your first step.
When it launches in late 2027, First Step will be a growing network of vetted Atlanta therapists, counselors, nutritionists, and fitness providers, each offering a free first session to anyone WAG refers, because cost is the top barrier to first-time help-seeking.
Launching late 2027
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Coaches to train
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Training
Coaches for Life Initiative
We'll train Atlanta's coaches to save student-athletes' lives.
Launching in late 2027, Coaches for Life will train Atlanta's high school and college coaches to recognize warning signs and support student-athletes facing mental health challenges in the high-pressure world of competitive sports.
Our 2026 goals
What we’re working toward.
People to reach
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Schools to educate
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Coaches to train
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Funds to raise
$0
Where your money goes
Pick an amount. See it move.
Every dollar gets routed into the three programs. Choose a gift size and see what it could fund across them.
$100 could fund
The Long Game
Certify a facilitator
Goes toward suicide prevention gatekeeper certification for a Long Game facilitator.
First Step Initiative
Vet the first providers
Goes toward vetting the first Atlanta therapists and wellness providers for the network, launching late 2027.
Coaches for Life
Prepare resource directories
Goes toward the local mental-health resource directories coaches will use once the program launches in late 2027.
From the founder
Rolando Heredia-Bustos
Founder & Executive Director
Why these three
Three programs, because one is never enough.
“We start with the people already in the room: young adults learning to lead themselves and look out for each other. Then we reach athletes through their coaches, and we make the first step toward help free. That is why we are building three programs, not one.”
Rolando Heredia-Bustos, Founder & Executive Director
Help us expand
Your gift funds all three programs.
Every dollar goes directly into prevention work across our city — wherever Atlanta needs it most this week.