The three programs meet Atlanta where it lives: in schools and sports, and on neighborhood streets. Together they reach every leverage point in a person’s week so help arrives before a crisis does.
Our theory of change
Most people in crisis are noticed by someone close to them long before they reach a hotline. We train the people who are already there: at the school, on the field, and in the neighborhood.
Access
We've got your first step.
Sports
Training Atlanta's coaches to save student-athletes' lives.
Community
Empowering everyday people to save lives in their communities.
Together, they reach every part of a week.
Free
Your first session
Featured Initiative
We've got your first step.
A growing network of vetted Atlanta therapists, counselors, nutritionists, and fitness providers giving a free first session to anyone WAG refers — because cost is the #1 barrier to first-time help-seeking.
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Coaches to train
Training
Training Atlanta's coaches to save student-athletes' lives.
Training Atlanta's high school and college coaches to recognize warning signs and support student-athletes facing mental health challenges in the high-pressure world of competitive sports.
3 hrs
To become a trained gatekeeper
Training
Empowering everyday people to save lives in their communities.
Empowering community members to become lifesavers by teaching them how to recognize warning signs, start difficult conversations, and connect people with help.
Our 2026 goals
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Where your money goes
Every dollar gets routed into the three programs. Choose a gift size and see what it could fund across them.
$100 could fund
Gatekeeper Training
Underwrite a community gatekeeper session reaching 20+ neighbors.
First Step Initiative
Could fund the warm-introduction coordination plus a follow-up check-in for the next community member who reaches out.
Coaches for Life
Print + ship local mental-health resource directories to a school athletic program.
From the founder
Rolando Heredia-Bustos
Founder & Executive Director
Why these three
“A person is reached by a coach on a field, a teacher in a classroom, and a neighbor on a porch, all in the same week. We refuse to be there for only one of those moments. So we built three programs.”
Rolando Heredia-Bustos, Founder & Executive Director
Help us expand
Every dollar goes directly into prevention work across our city — wherever Atlanta needs it most this week.