01
Educate
We teach schools, workplaces, and communities across Atlanta how to recognize mental health struggles and respond.
Built for Atlanta
Why we help.
What Atlanta Gives is a community-rooted nonprofit working to prevent suicide through education, awareness, and action — and to make sure no one in our city has to face their darkest moments alone.
Verified 501(c)(3)EIN 39-4826208Atlanta, Georgia
Who we are
Education. Awareness. Action.
Three pillars hold the work together. They are how prevention becomes a habit a community can pass down.
02
Raise Awareness
Through campaigns and community events, we break the stigma and create space for open, honest conversations.
03
Fund Programs
We fund crisis intervention, training, and support systems that put real help where it is needed most.
The founder
Rolando Heredia-Bustos
Founder & Executive Director
A survivor’s story
The night that became a commitment.
My name is Rolando Heredia-Bustos, founder of What Atlanta Gives.
In 2021, I went through one of the hardest moments of my life. I survived a suicide attempt, and in the long days of recovery that followed, something in me shifted. I made a commitment to get better, and to help others do the same.
That experience changed how I see everything — myself, the people around me, and the importance of support. What Atlanta Gives grew from that understanding. We focus on three things: education, awareness, and support.
Because everyone deserves the chance to heal, and no one should have to face their darkest moments alone.
“Everyone deserves the chance to heal.”
— Rolando Heredia-Bustos, Founder & Executive Director
What we believe
The full collection.
Four values. The whole set. Tap any card to flip it over and see what we are dedicated to.
Meet the team
The people behind the mission.
Tap any portrait to see their contact card.
Our 2026 goals
What we’re working toward.
People to reach
0+
Schools to educate
0
Coaches to train
0
Funds to raise
$0
Verified nonprofit
Trust, in the open.
Every detail of our IRS recognition is published here so you can confirm it independently.
- Legal name
- What Atlanta Gives Co
- EIN
- 39-4826208
- Status
- 501(c)(3) public charityIRC 170(b)(1)(A)(vi)
- Effective
- October 3, 2025
- Deductibility
- Contributions are tax-deductible under IRC Section 170.
Verify independently
Search the IRS Tax Exempt Organization Search by EIN or name.
Verify with the IRSView determination letter (PDF)
Join us
Be part of the mornings we build together.
Every contribution helps us reach more people and fund more life-saving programs across Atlanta.